There’s a saying in retail: “Raising prices opens an umbrella for your competitors.”
When I first started selling my herbs, I set the price at $0.50 for small pots, $0.75 for large pots, and $0.25 for Tomatoes Of Mystery (all self-seeded, none of which I could identify as this variety or that, so they really were a lucky dip!). I sold out pretty quickly. So, I raised myt price to $0.75, and sold out almost as fast.
Now, at the urging of Superwife, and encouragement from some customers, I’ve raised it again to $1.00. That’s double my original price, and it made me feel edgy. So, I created a way for savvy customers and my precious repeat customers, to get them at my original price of $0.50 for small pots of herbs, and $0.75 for large pots. All they have to do is join my Bandannasam’s Half Price Herbs Facebook group, and they’re eligibale for the reduced price.
Right now I have small pots of Common Mint, Vientamese Mint, and Basil – all listed elsewhere ar $1.00, but for group members, just $0.50. Also, I have large pots of Common Mint, normally $1.50, but just $0.75 to group members.
Take that, Bunnings!
Also, I just got some pics from a local childcare centre, to which I sold my first batch of raised planter boxes. Look pretty good, don’t they?!?
If you’d like some, I knock them together for $50 a box. They’re made out of repurposed wood from forklift pallets.
I also sell vertical wall planters like this one:
Small: ≤ 80cm² $15
Medium: ≤ 100cm² $20
Large: ≥ 120cm² $25
These too are made from forkilft pallets, and come lined with plastic so your plants won’t dry out. Me, a gardener. Who’d have thunk it???