The Classic Beef Burger From Burger Bliss And Why I’m In No Rush To Return

by sjbgilmour

You know the feeling.  That craving you get that can’t be satisfied with any substitute?  I had to have a burger.  I needed it.  So, over to Burger Bliss I went.  They’re just accross the street from my work, which is a shame.  I don’t like giving my neighbours bad reviews, but this is the second time I’ve been there, and the second time I’ve left disappointed.

I ordered the Classic Beef Combo Meal.  It comes with a burger, fries, and a drink – either water, a can (no diet), or iced tea.

 

I asked for iced tea, but was told there was none yet.  HUH?  It was 12:30.  If ever there was time to have it ready, you’d think it would have been then.  So, I got a Fanta.  The wait for the meal was pleasant enough.  I sat down with a highlighter and a manuscript and got some proofing done.  Then the food came out, and evidently this was the cue to rupture my eardrums with Europop.

Normally, I’m in the “If it’s too loud, you’re too old!” camp, but jeez, that music noise was awful.  When I asked them to turn it down, I got a grunt and they turned if off completely.  Apparrently there’s no middle ground with these guys.   That’s not the only thing about which they’re inflexible.  Most of the classice flavours of milkshake just don’t exist there.  Want a chocolate shake?  The closest you’ll get is either Nutella or Home Made Salted Caramel.  What about Strawberry?  Well, there is Strawberries and Cream, but it just aint the same thing.

As for the food itself?  The fries were fine, and that was about the only good thing.  The burger bun was cold.  The patty was too small and off centre, and there was way too much slaw.  That meant the first two bites got me nothing but slop and slaw between two cold yet odly greasy slices of bun.  When I did get to the meat, it wasn’t the medium rare they promised to deliver.  It was rare.  Too rare.  I’m talking cool in the middle, falling apart rare.

Sorry Burger Bliss.  I’m afraid you’re not winning me over.  If you read this, here are a few pointers which may help you improve business, and I should point out that while I was there – the peak of lunchtime – there were only two other customers in the joint.  You can’t be making money with your current formula.

  • Cook your burgers more thoroughly, and try to get the patties the right size.
  • Go easy on the slaw.
  • Give customers what they want.  Sure it’s nice to offer some different flavours of shakes, but how about offering some classic favourites as well?  Nobody likes being forced to eat or drink their 2nd choice.
  • Smile, and don’t grunt.

I’ll give you guys 1 Star, and that’s just because the fries were nice.  Everything else needs work, and I suggest you do it quickly, or you’re probably not going to turn a profit any time soon.

I think from now on, when I need a burger, and really I only get this absolute craving about once every other month, I’ll probably trek over to Carnegie to go to Grill’d.  The music is loud there too, but not so loud I can’t hear myself think.  They smile, and while they don’t do shakes at all, their drink selection is a helluva lot better than what’s on offer at Burger Bliss.

 

 

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